All of us like big discounts, but why do we get them at this time of the year?

Black Friday is the name given to the crazy shopping day after the US Thanksgiving. It was originally called Black Friday because so many people went out to shop that it caused traffic accidents and sometimes even violence. The name was first recorded in 1966 by Earl Apfelbaum, a dealer in rare stamps. In his ad, he said, “‘Black Friday’ is the name that the Philadelphia Police Department gave to the Friday following Thanksgiving Day…it usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing.”

Today, Black Friday doesn’t have the same negative connotation as it did in the past. Yes, the stores are still over-crowded and there are deals to be had everywhere, but with the advent of technology and ecommerce, shoppers can now sit at home and cash in on all those deals online. For retailers, Black Friday marks the official beginning of the holiday shopping season.

At K.I.G. Fine Jewellery & Custom Design, you’ll find a wide array of jewellery pieces that we’re practically giving away on Black Friday. Avoid the lineups and crowded stores. Sit back, relax in your pj’s and check out our Black Friday Sale to find the perfect gift for that special someone. Remember to enter our contest to win a stunning diamond solitaire necklace!

Click here to browse our Black Friday sales selection!

Check out our Black Friday Sale at